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Wayfinding Illustration

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Tourism and economic development agencies know the importance of bringing visitors to their community.  While most localities have a variety of attractions, few have implemented a community-wide civic wayfinding sign system to guide visitors to them.   Frazier Associates provides wayfinding design for downtowns, parks, communities and regions.

These signage projects typically include gateway welcome signs, directional signs and parking signs.  Street signs, banners, kiosks, and pedestrian signs may also be a part of these projects. The result is a comprehensive graphic brand, which can extend beyond signs to advertising and websites as well.

Using a broad-based stakeholder committee structure, Frazier Associates partners with communities to create a unique graphic design that also meets state and federal highway regulations.